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Hey everybody! I am sure you have all been wondering why the prints staff has been so quiet for the last year or so and what we are up to.

So, as an early Christmas present, the Prints staff has decided to break its vows of secrecy and silence, and reveal to you the mysteries of our department (rumors of which have echoed through the DA HQ halls for a long time now).

Since I took over as the Director of Prints last year, our first task was to evaluate the entire prints program, and identify the areas where we had problems as well as what we needed to do to improve things. Since then, we have undergone quite a few refinements, resolved a number of long term outstanding issues, and generally streamlined the entire operation.

Once that was all done, our next step was to look forward and figure out how to make the best prints program on the planet…both for artists that have art and want to sell it, and for buyers that are looking for original and unique art.

Our manifesto can be summed as simply saying “We want to bring art to the world”. It means so much more than that though…we want to build a robust program that features very high quality materials (fujifilm, canvas, etc), powerful submission and print organization tools, the best gallery and shop management features in the market, detailed statistics and tracking, and a host of other things. All designed to make it easy for artists to share their work with the world, gain exposure, and earn a living. On the other hand, we want to maintain a level of simplicity and ease of use for buyers to find unique and original art that they like and get it from the web page to their wall in the most painless way possible.

We have invested a lot of time and research into creating and implementing a comprehensive strategy and growth plan. Things have started slowly, but have been picking up a lot of speed and finally reached critical mass late this summer. We are finally getting to the point where our labor is beginning to bear fruit. We aren’t going to launch everything at once, but rather we will release things in stages, refining as we go, and making sure things run smoothly. Some things aren’t going to be released for quite some time, but you can expect it. Please don't ask us for specific release dates as we would like to take our time and make sure it is done right.


Prints II is a complete rewrite of the entire prints program. It will be released in stages. The first stage will be released in the next few weeks.

Standard and Premium

ALL registered accounts on deviantART will become standard print accounts. Everything that current print account holders have, will now be standard for everyone with a registered account on deviantART.

Premium print accounts, which will require an annual subscription fee, will have extended and more advanced features, priority in print approval and customer service queues, more control, more statistics, more features, and more more. NOTE: ALL *current* print account holders that paid for a print account will automatically have lifetime premium print accounts. The annual fee only applies to new subscriptions after the launch.


Standard print accounts will only be paid via deviantdollars or paypal. Payment via check will only be an option for premium accounts, and only those that verify their identity and mailing address ahead of time.

The royalty split for standard accounts will be 20% of the net profit. The royalty split for premium accounts will be 50% of the net profit.

Net profit is defined as the sale price minus the base cost.

New Submission Tool

We are releasing a total revamp of the print submission tool within the next few weeks. This has always been an area of much criticism amongst print account holders, and we have been listening closely. More power, more control, more options, less hassle. We think you will be very pleasantly surprised.

Base Costs Increase

The base prices for all products will be increased substantially with the initial launch of Prints II. However, even with this increase, the base prices are still lower than you will find anywhere else, while the quality of our prints and materials remains high. Don’t be fooled by cheap low quality paper prints and posters from other places.

Unfortunately we have to raise these costs to reflect inflation, rising printing and manufacturing costs, additional operations overhead, and so forth. All of these base prices will be subject to change over the next few months as we tweak the new prints program.

Please note that “base cost” is what the cost is to the artist that is selling prints. We have a “default” price that is automatically assigned to prints that an artist posts, which is what buyers pay for prints. Premium account holders will still be able to change this default price at will.

For example, if the base price for a print is $10, and the default retail price is $20, there is a profit of $10 that is split between the artist and deviantART. The other $10 is the cost of creating the print, the materials, and labor.

New Products

OMG, we have a TON of new stuff coming down the pipeline. Some things will be launched as soon as possible and before Christmas, and others are going to take a bit longer. Black mugs, t-shirts, super large format prints, framed and mounted canvas, photobooks, comic books (yeah, high quality), graphic novels, books (I think the lit community just passed out), skateboards (yes, custom printed skateboards), and a ton of other stuff.

We have a lot of plans for all of the communities here on deviantART, and we are just getting started. Heck, we even have some interesting stuff in the works for the tattoo community.

Staff Expansion

The prints staff will be expanding slowly over the next year or so to keep up with growth, and maintain a high standard of customer service and support. Please bear with us as we bring new people on board and go through the usual training process.

International Shipping

We are in the process of seeking high quality print facilities worldwide to partner with. The goal here is to get prints to buyers faster and with less shipping costs by printing items and mailing them from the nearest regional print facility. This will take some time to fully implement, but it is on the way.


It would be insane to expect that there won’t be any growing pains and minor issues with Prints II, but as they occur we will do our best to address them quickly and resolve them as soon as possible. As before, please bear with us as we go through some growing pains as we attempt to bring you the best products, features, and services on the planet for your art.

Coming Soon!

There really is a lot more coming soon, so much so, I can’t even begin to talk about it here. All I can say is just be patient and keep an eye on us. 2007 is going to be an incredible year, and we need your support to be successful. Help us bring your art to the world.

We want to thank the other departments that have been supporting us through this process, and we have been extremely lucky to have a great IT staff doing some brilliant work for us. Keep an eye on prints, and share your art with the world.

Inspector 7 has approved this message and authorized a 4.5 magical leopleuorodon rating.
Add a Comment:
Moondance666 Featured By Owner May 26, 2007
About the new products... You said books? Can I buy books that people on deviantART wrote? That would be so wonderful.. :heart:
jo-po-17 Featured By Owner Mar 19, 2007
:heart: i love this idea! especially the books!!!! :::faint:::
Diamondink7 Featured By Owner Mar 14, 2007
:wow:I...I.. :o can't seem to find the words to express what I am feeling right now after hearing all this.
This is all too exciting!:excited:
tellG Featured By Owner Feb 14, 2007
Sooo...I could get a free, non-premium print account if I wanted?

Wow. Thanks!
danix3000 Featured By Owner Jan 31, 2007
NICE,this is good news :D
Sine-Fabula Featured By Owner Jan 23, 2007
Is this working already?
I really like the ideia, specially for shipping costs. I believe many people don't buy dA prints because of that.
Tard89 Featured By Owner Jan 21, 2007
Oh, That is just awsome:D I have many t-shirt motives lying around the house! *runs around to collect them all*
Just what I was hoping for!
BlueW0lf Featured By Owner Jan 8, 2007  Hobbyist Photographer
Well, I just need to wait for 1 year and three months to get my account (because I'm not 18 years old) :cry:

But amazing that you made this...

Thank you very much!
SleepN2zero9 Featured By Owner Jan 4, 2007
dope dope dope.

can't wait.

I'll be the first to buy a skateboard. I've always wanted a custom one. hopefully the price isn't outrageous but since i will prob. design my own i don't expect it to be.
hosmer23 Featured By Owner Jan 4, 2007  Hobbyist Digital Artist
Yay! New products! Love the skateboard idea. Kudos on the update!
JobobArikan Featured By Owner Jan 4, 2007
I use an old xeroxer--perhaps that is why sales are down--

could you save me

from bankrupturedness??
SuperDoe Featured By Owner Dec 27, 2006
eh. i was thinking about getting a prints account today. but after reading this... screw that. I don't want to have to pay for it every year. I'd probably lose more money then I'd ever make thanks to this, esp with only getting 50% of the profits.
BeyondLogic Featured By Owner Dec 13, 2006
MatthewWarlick Featured By Owner Dec 4, 2006  Professional General Artist
Indeed this was the best part.

"NOTE: ALL *current* print account holders that paid for a print account will automatically have lifetime premium print accounts."

You guys freakin' rock.
Fusion-Defiance Featured By Owner Dec 3, 2006  Hobbyist General Artist
I love everything...
well, cept for when i finally got use to submitting the prints, it changed in just a day and i was like
"..... what the hell?"

f0rTyLeGz Featured By Owner Dec 2, 2006
I was wondering why in the hell is the link to this thread on my page here at deviant art? Is it because I responded to this "news" long ago? Sheez!

Can I remove it? It isnt my "FAVORITE NEWS." Far far from it! BOOOO!

Everyone on this site is tooting their on frigging crap 24 7 365... it like is never ending. And now DA is doing it to me because I said something in a thread... every time I go on to my page I have to be reminded that I commented to a frigging news story a month ago??? HELP ME!
allisonm Featured By Owner Nov 27, 2006   Interface Designer
Hooray for grandfathering! Free premium for life makes my quiet prints account from like 2 years ago worth it...
chromophobic Featured By Owner Nov 20, 2006  Student Digital Artist
I just got very excited, and very glad that I bought that print account not 5 minutes ago! :D :excited:
anjicle Featured By Owner Nov 18, 2006  Professional General Artist
I'm torn between jumping up and down with glee and fainting from a wow-induced shock. :giggle:

It all sounds very groovy!

Thanks Prints Team!
Littleblackbeetle Featured By Owner Nov 18, 2006
Sounds great
nitinnnnn Featured By Owner Nov 17, 2006
wont expanding the prints service to everyone make it harder to navigate and browse through all the art and find the quality stuff? seems like a great move for community members but not so good for the customers.
artificerNLK Featured By Owner Nov 17, 2006

I am curious as to why my literary deviations are not available for print through PrintShop. Yes, I have an account. My photos are made available, but not my writings. Why is this? How can I overcome it? When will it be resolved?

Thank you. :dance:
sarahcarter Featured By Owner Nov 17, 2006  Hobbyist Traditional Artist
I don't know if this is something already taken into consideration or not, but I would like to see packaged sets of cards, such as Christmas cards, birthday cards, etc., for the deviants who enjoy doing that... (especially with this holiday card project going on, heh..)

Can't wait for all of this to be set in motion! It sounds GREAT!!!!
Sailortwilight Featured By Owner Nov 16, 2006  Professional Digital Artist
OMG :excited: I can't wait! :3

I :heart: all of you. Really I do.
DragonChiq Featured By Owner Nov 15, 2006
I love you.
trinasonneveld Featured By Owner Nov 15, 2006  Student
You guys ROCK.
Hardship Featured By Owner Nov 14, 2006
Graphic novels? :omg: Teh awesome.
khisanth Featured By Owner Nov 14, 2006
When you say t-shirts, do you just mean white t-shirts? Or will you have varying light and dark colors?
hardogSA Featured By Owner Nov 14, 2006
eugeal Featured By Owner Nov 13, 2006  Hobbyist General Artist
Can't Wait to see the books :)
kidkrayon Featured By Owner Nov 12, 2006   General Artist
I'm so stoked to get my hands around a nicely printed black mug whilst wearing a print-t-shirt! :psychotic:

Well done! :yum:
OddWindows Featured By Owner Nov 12, 2006
:drool Wow, this is absolutely fantastic!! I already loovvve DA but now. . . (Cant describe state of awe. . . )
GothiqueAcid Featured By Owner Nov 12, 2006
Man i just jezzed myself
hellhoundp2k Featured By Owner Nov 11, 2006  Hobbyist Photographer
I think I hear a surge of print account purchases coming. XD
applewhite Featured By Owner Nov 11, 2006
NOTE: ALL *current* print account holders that paid for a print account will automatically have lifetime premium print accounts.

Does this mean that if we purchase a prints account now (as in - in the next few weeks - before the launch) that we will have a life time subscription

or does this only aply to the people that already have a prints account at this very moment in time?

Sorry, if that's a tiny bit confusing but I'm curious!!
MidnightExigent Featured By Owner Nov 11, 2006  Hobbyist Digital Artist
This applies to deviants who purchase a print account before we launch the new stuff. :)
msh Featured By Owner Nov 13, 2006
h..has the new stuff launched yet :0?
MidnightExigent Featured By Owner Nov 13, 2006  Hobbyist Digital Artist
no =p
Oliver-Sherret Featured By Owner Nov 13, 2006   Photographer
awesome, just got my account
kingkool6 Featured By Owner Nov 10, 2006
I'm glad to hear I will have a premium print account for life. How about a way to set print prices globally? The Photo books sound awesome.
mouldiwarp Featured By Owner Nov 10, 2006  Hobbyist Digital Artist
Love the idea of lower international shipping (or production in-country), as the current costs completely prevent me from buying prints.
Wingless-Seraph Featured By Owner Nov 10, 2006
I've bought a premium print, but now my prints appear as in a standard print account. Is that only because of the changes you're making?
dana-martinez Featured By Owner Nov 10, 2006
Well, one, I am tremendously relieved that I am a current print account holder! :phew:
Two, I am really looking forward to black mugs and T-shirts - most cool! =D
And three, a question: Prints that we currently have available for sale, are they going to have to be re-submitted when the new stuff is in place? Just wondering.
sabie Featured By Owner Nov 10, 2006   Photographer
gauveldt Featured By Owner Nov 10, 2006
Has anyone considered that the grandfathering of premium print account holders is going to create a two-tier system that favours people who've been on dA over newcomers? Newcomers will have to sell a minimum of prints to cover the periodic subscription fee whereas those that are grandfathered have already paid back the cost of their signup and will continue to make money onevery additional print sold without spending a penny more. This seems like a very harmful thing for the community and a deterrent for new or developing artists to join the prints program. If this is the corporation's intent I think it's going just a tad too commercial this time around. This is a very anti-competitive policy change on the part of the prints program.
MidnightExigent Featured By Owner Nov 11, 2006  Hobbyist Digital Artist
Has anyone considered that the grandfathering of premium print account holders is going to create a two-tier system that favours people who've been on dA over newcomers?

Would it be better if we'd backstab artists who bought a life time print account in first place by slapping that annual fee on them now?
They simply get to keep what they have paid for according to the terms when they bought it. :)
gauveldt Featured By Owner Nov 11, 2006
Well don't expect any NEW print account customers then. Not from me or anyone I know.
MidnightExigent Featured By Owner Nov 11, 2006  Hobbyist Digital Artist
Well if potential new customers get turned away because they see we treat respect our existent customer base with the respect they deserve and that these potential new customers would like to be treated with as well, as in letting them keep what they have payed for (a lifetime print account), be it recently or years ago, so may it be, I can live with that. The corporate point of the deviantART Prints Service for both the artists and us might be making money, but we are no greedy backstabbers.
gauveldt Featured By Owner Nov 11, 2006
Let's remove the policatal rhetoric and spin and use the facts:
1. Existing premium print account customers encounter no additional fees
2. Newcomers will be charged a subscrption for the same service

Based on those two simple facts the conclusions are simple:
1. New print account holders will need to sell more prints just to make par against the subscription cost.
2. Existing premium account holders continue making money selling less prints than a newcomer.

With the volume of prints needed to be sold just to par out against the subscription cost most people are going to sign into something that ends up costing them money rather than making any.

You may not be backstabbing, but the politically prepared spin I'm getting and the whirlygigging around the issue tells me your intents aren't entirely innocent either.
Chrishankhah Featured By Owner Nov 16, 2006  Hobbyist General Artist
What I'm seeing here is this:

First, as you understand, holders of prints accounts now were told their print account was a lifetime deal when they signed up for it. It is curteous (and possibly even legal) for dA to allow current premium holders to keep their premium account for that lifetime. The only way around this would be for dA to "shorten the lifetime" of all its current print account holders. ...*gulp*

Now bear in mind ALL subscribers will get the current print features. (That's a $30 value, yours, free!*)

* deviantART subscription required.

That said, *everyone* with a sub will be able to do what prints account holders can now. The only people who are paying are the new members who want the extras (t-shirts, etc,) as part of the premium service.

I think it's just a bit sad that we judge our own fortunate by what our neighbour has. I don't know, I prefer to see the glass half-full on this one. No one is losing out. No one at all. dA is just thanking its long time prints account holders by allowing them to keep those premium "extras" without a need for yearly renewal.

I worked in customer service for DirecTV some months back, and one complaint I heard often was how all the "good deals" went to the new subscribers. I think it's sweet of dA to keep its old members in mind. And kind of them to keep their word on a policy. ;-)
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